7 Traits of Highly Successful Internet Marketers (8): The art of viral marketing

Every successful Internet marketer knows that you have to reach to as many people as possible on the Internet. Your mailing list can only do so much for you and these people exist within your circle of influence. Don’t you wish you can reach outside your circle of influence?

If you want to be 100% effective at Internet marketing, you must learn the art of viral marketing – an essential trait of a successful Internet marketer. Many gurus use it solely to generate hundreds of subscribers each day to their list.

Viral marketing is basically using the influence of others to generate subscribers for you. You don’t want to do everything alone. You need to leverage on your subscribers, Google and word of mouth to get the word out about your latest product. Failure to do so will result in you leaving too much money on the table.

So how do you start a viral marketing campaign?

You need to work with a few principles: Firstly, you must provide value for the reader. If the reader feels that by sharing the content, it will benefit the recipient and the reader himself will feel better off by sharing it with others, then you will achieve the viral effect similar to those chain or forwarded jokes or E-mails that people pass around from time to time. Remember that the method of sharing must be simple – you must use a platform that is very easy to share it with others.

When you create content for your subscribers, you must always remember the golden rule that content is KING. Good contents are naturally passed around because it touches the human heart. Don’t try and manipulate the search engine too much or work too hard at selling yourself. Please PEOPLE first, not Google.

Once your entire marketing system is in place, the final piece of the puzzle is to let your business become as viral as possible. And that is why one of the traits of highly effective Internet marketers is that they know how to create a viral campaign and let their list grow on autopilot.

Your campaign could consist of all sorts of things – from strategic placement of solo ads, re-brandable E-books, having an army of affiliates or build your reputation to such an extent that people will willingly pass the word around about your products.

Once you have these attributes in place, your campaign will grow so contagious that many subscribers will flood their way into your landing pages. There are people who are getting at least 100-200 new subscribers a day totally done through viral marketing.

Once you have started a powerful viral campaign, you can spend time tweaking it and optimizing the campaign. By then, you will be unstoppable and you will join the ranks of successful Internet marketers in no time.

Filed under: Internet Marketing

Like this post? Subscribe to my RSS feed and get loads more!